London Metropolitan University London England BA Hon in Advertising & Marketing Communication and Public Relations

London is one of the world’s most important centres for advertising, communications and PR so this course offers a fantastic opportunity to get into this industry by studying the subject in the centre of London. The course aims to achieve a balance of the business-related acumen required in the industry, as well as the creativity and imagination that the industry requires from graduates.
Course structure

Three levels, each of 120 credits. For this Joint you study each subject for 60 credits at each level. See page 40.
Level 1 modules include
Introduction to Advertising (Marketing Communications)
Studying Marketing and Operations
Introduction to Marketing
Introduction to Public Relations
Quantitative Analysis
Business in its Environment
Level 2 modules include
Consumer Psychology and Buyer Behaviour
Public Relations Theory and Practice
Media Relations
Communications and Technology
Branding
Level 3 modules include
Advertising
Customer Relationship Management
Corporate Communications
Public Relations Strategy
Advertising Theory

Read more about the modules at

Career opportunities

Almost all students go on to work within advertising, PR and related areas.
Professional accreditation/exemption

Links with the Chartered Institute of Marketing, Institute of Direct Marketing and the Chartered Institute of Public Relations.

Undergraduate Prospectus

Welcome to London Metropolitan University

Guide to undergraduate courses

Courses 2009/10 A-Z

Courses 2010/11 A-Z

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