London is one of the world’s most important centres for advertising, communications and PR so this course offers a fantastic opportunity to get into this industry by studying the subject in the centre of London. The course aims to achieve a balance of the business-related acumen required in the industry, as well as the creativity and imagination that the industry requires from graduates.
Course structure
Three levels, each of 120 credits. For this Joint you study each subject for 60 credits at each level. See page 40.
Level 1 modules include
Introduction to Advertising (Marketing Communications)
Studying Marketing and Operations
Introduction to Marketing
Introduction to Public Relations
Quantitative Analysis
Business in its Environment
Level 2 modules include
Consumer Psychology and Buyer Behaviour
Public Relations Theory and Practice
Media Relations
Communications and Technology
Branding
Level 3 modules include
Advertising
Customer Relationship Management
Corporate Communications
Public Relations Strategy
Advertising Theory
Read more about the modules at
Career opportunities
Almost all students go on to work within advertising, PR and related areas.
Professional accreditation/exemption
Links with the Chartered Institute of Marketing, Institute of Direct Marketing and the Chartered Institute of Public Relations.
Undergraduate Prospectus
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This vocational course provides you with a sound foundation in marketing communications theory and practice, developing your skills for a career in advertising, direct marketing, public relations, sales promotion and other areas of the marketing communications sector. Through the Schools links with many London-based companies and agencies, there are opportunities to study contemporary developments in the industry.
Course structure
Three levels, each of 120 credits. If you take a Joint you study each subject for 60 credits at each level.
Level 1 modules include
Business in its Environment
Foundations of Business Psychology
Studying Marketing and Operations
Introduction to Advertising (Marketing
Communications)
Introduction to Marketing
Quantitative Analysis
Level 2 modules include
Branding
Consumer Psychology
London Metropolitan University invites for the admission for the international students. London Metropolitan University is one of Britain’s largest Universities offering more subject choice and flexibility in Undergraduate and Postgraduate Courses.
SUBJECT AREAS INCLUDE:
Accounting, Bankig and Finance, Architecture, Art, Media and Design, Biomedical and Forensic Science, Business, Management, Computing, Mathematics, Digital Media and Communications, Economics, International Business, Education and Teaching, Health and Social Policy, Humanities, Arts and Languages, Law and Internatioanl Relations, Psychology, Pharmaceutical Science, Digital Communication Networks, Polymer Science and Engineering, Management.
DATE:
For appointment, contact local representative: Friday, 7th November 2008 from 11.00am to 6pm.
GRADUATE OVERSEAS:
Santhwana Building, 4th Floor, Chittor Road,
This Joint Honours course gives you the opportunity to specialise in two disciplines, providing you with a greater career choice and a range of highly transferable skills. You will develop an understanding of the key areas of business and management and the major marketing disciplines. As focused, targeted marketing increasingly becomes a key factor in business success today, you will gain business and marketing skills that can be applied in many different industries.
Course structure
Three levels, each of 120 credits. For this Joint you study each subject for 60 credits at each level.
Level 1 modules include
Business in its Environment
Introduction to Marketing
Studying
Postgraduate Diploma in Brand Management
This programme allows students to gain a fundamental understanding of brand
management in an international context. It is designed for students who are
interested in all aspects of marketing and brand management. It is ideal for
those who are currently in a junior marketing position or wish to follow a career
in marketing and are aiming at a future brand management role. It is also
suitable for students interested in moving into a marketing role from other
backgrounds or currently working in a marketing support role. Subjects studied
include: Brand Management, International Advertising, European Strategic
Marketing and International Marketing.
The following Postgraduate Diplomas are awarded by the London Graduate
School of Management. Each programme lasts for nine months.
Postgraduate Diploma in Marketing
This programme allows students to gain a fundamental understanding of
marketing in an international context. This course is designed for students
who are interested in managing the marketing process. It is ideal for those
who are currently in a junior marketing position or wish to follow a career in
marketing and are aiming at a future management role. It is also suitable for
students interested in moving into a marketing role from other backgrounds or
currently working in a marketing support role. Subjects studied include:
European Strategic
This one-year top-up course aims to create an enterprising style of management and to enable new ideas for products, services and processes to be identified and conceived. It builds on the BTEC Edexcel HND Business course, bringing you to degree level at an accelerated pace, taking the work-related knowledge, understanding and skills from that course and extending your range, depth and focus into the wider concept of business enterprise. The course will appeal to you if you wish to launch a business or to apply an entrepreneurial approach to an existing business.
Course structure
This course runs at level 3 only (120
This course aims to develop the knowledge, understanding and skills to generate creative ideas for products, processes and services, to manage these ideas innovatively; and to put them to work in order to create new value in business enterprises. It will appeal if you have an entrepreneurial approach to developing new products and services in an existing business, or if you wish to launch a business in the future.
Course structure
Three levels, each of 120 credits. If you take a Joint you study each subject for 60 credits at each level.
Level 1 modules include
Accounting for Business
Quantitative Analysis
Creative and Reflective Business Practice
The
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