Pay Rs 699/day, fly, Sahara for a month
IN AN attempt to shore up its market share to 12% by December, born-again airline Air Sahara has come out with a new scheme, offering passengers unlimited flying to any destination on their network, including international ones, on payment of a fixed sum, ranging from Rs 699 to Rs 999 per day. With this, the airline hopes to augment its 2-lakh strong frequent flyer base by 10-15%, Air Sahara president Alok Sharma told ET.
Under the Fly Unlimited scheme, passengers can fly to any destination for a year on paying at Rs 699 for 365 days, that is by depositing a sum of over Rs 2.55 lakh. The 30-day package comes for Rs 999 per day while the 60-day package can be availed off after paying Rs 899 per day. One has to pay Rs 799 per day for a 90-day package. In all these cases, taxes and fuel surcharge will be additional as applicable on the day of travel. To be able to fly on international routes, one has to pay Rs 100 extra per day. For flying business class, one has to pay 50% extra on each package.
Mr Sharma said the scheme is targeted at regular flyers, who generally travel more than twice each month. “While keeping cost of travel low, it will also help passengers to save on hotel expenses,” he said, adding that the scheme would help the airline in getting committed business passengers. Around 30% seats in each flight will be dedicated to this scheme. Industry analysts note the scheme will help the airline to earn working finance in advance for a minimum load factor.
Source : ET
Nita Ambani to look after Reliance Retail
For the first time in the Ambani’s Reliance History, the other half of Mukesh Ambani; Nita Ambani has been seen in the recent consultations of the Reliance Retail venture. The 25000 Crore project will come up with its first Reliance retail outlet in Hyderabad. There is no formal confirmation for the company that what would be the actual involvement of the Ambani Lady but sources says that Nita will be actively involved in the ‘people out reach’ program led by the company. Since reliance is targeting the rural sector first, so it will be important for the company get involved in the rural constituencies of the country. At the moment, Nita Mukesh Ambani has been seen involved with the architects in designing the Dhirubhai Ambani knowledge city.
Vivah 2006: Wedding Exhibition Delhi, Mumbai and Chennai
A wedding exhibition at Delhi, Mumbai and Chennai will be held at the following schedule at these cities.
1 – 4th September 2006: At Taj Palace Hotel Delhi, timing 10 to 8 PM
23rd – 26th September 2006: At JW Marriot Mumbai, timing 10 to 8 PM
11th – 14th January 2007 : At Le Royal Meridien, timing 10 to 8 PM
The exhibition will consist of wide range of wedding wear, trousseau, precious jewelry, designer menswear, lifestyle refinements, luxury watches and honeymoon destination packages.
DLF using Shahrukh Khan as brand ambassador
DLF, the real estate major of Gurgaon is set to sign up Bollywood Badshah Shah Rukh Khan as brand ambassador. DLF is one of the most preferred Real Estate Developer for the higher end apartments and Properties. DLF is not the First real estate developer using celebrities to promote their brands. Celebrities like Yuvraj Singh, Shane Warne, Kapil Dev, Perizaad Zorabian and Amitabh Bachchan have been lending their star power to specific real estate projects of various developers over the past year. The Sahara Group with its Aamby valley project was perhaps a trendsetter in using celebs to promote a project with national and international celebs including Big B, Boris Becker, Nadia Comaned, Carl Lewis, and Anna Kournikova.
With the increasing number of Hollywood and Bollywood Celebrities in the Real Estate, the properties are now also becoming consumer products rater that an Asset in the advertising market. DLF will be unveiled Shahrukh Khan as the Brand Ambassador at Kuala Lumpur during the tri-nation cricket series featuring India, Australia and West Indies, in September. DLF will be forking out between Rs 10-15 crore to be the key sponsor for the tournament.
